Whilst the retail store could be viewed as only touching the surface when it comes to the customer experience, it does completely envelope and immerse the consumer in the brand experience and values as...
Growing up in a small village I lived on my bike, until my Honda CB125TA took over to whisk me off to art school at seventeen....
This years London Marathon takes place on Sunday 21st April and is expecting over 36,000 participants. This is the 33rd year that the runners will take on the 26.2 mile course around the River...
Designs of the Year 2013, described as the ‘Oscars of the Design World’. So as part of my New Year’s resolution, I went down to London for the day to get inspiration and to...
We all know that the influence of social media is mounting by the day. Whether it be serious news or celebrity gossip, there is no denying the rising power of social media....
When it comes to business purposes, an organisations website serves two core functions – to attract more customers and to sell more products and services....
Marketeers have finally succumbed to digital marketing and social media, albeit in all the shades of grey. The instant results and the ease that campaigns can be measured are key factors but the overriding...
“Thank you, I will take that for my d…” By now we have all heard the rumours that the Duchess of Cambridge and Prince William are expecting a daughter, following this unfortunate slip of...
Make no mistake about it, usability is imperative to the success of your websites ability to convert interest from your business-to-business (B2B) marketing campaigns....
2013 is the year of video advertising. In fact, the power of online video is growing as every hour goes by. Did you know that in 2008, online video was only worth a mere...
Here at Silver, we’ve always loved direct marketing and direct mail. Over the years, we’ve executed hundreds of unique, high impact direct mail pieces designed to target specific audiences and deliver results for our...
Since it’s launch just over two weeks ago, Vine has definitely had an impact on the world of marketing and social media. But as a marketing agency, how much can it really benefit our business?...
We discuss how a regular Saturday Night programme can turn Social Media to it’s full advantage....
David Beckham’s latest H&M range is stirring up excitement in the world of fashion advertising....
There are a number of ways to successfully promote your blog, but to give you a helping hand, here are three tried and trusted methods to drive traffic to your blog....
Unless you’ve fallen off the edge of the Earth, you will have seen or heard about the Superbowl in it’s extravagant over-the-top form....
As designers, there are definitely things that we are more visually aware of, as discussed in Bierut’s article....
‘As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place…...
Comedy is always a great starting point with advertising – chuck in a cute dog and you can’t go wrong....
Every New Year brings a bunch of new New Year’s resolutions and one at Silver is to go to more exhibitions and see even more creative work out there!...
Advertising campaigns for charities can sometimes fall short of grabbing the audience’s attention – so it’s refreshing to see one that does....
Virgin Atlantic is launching its first major brand campaign in over two years, promoting their service as an alternative to the “bland…”...
We’re feeling festive in the Silver office this week, preparing our Christmas gift to send to clients and working on our Silver Christmas Advent Calendar....
Benoit Jammes, the French designer has created a collection of cassette tape pictures....
This week Topshop have unveiled its first ever Christmas campaign, enlisting the help of the impossibly gorgeous and stylish Kate Bosworth....
In the land of web development, there are hundred upon hundreds of great little apps out there that can help your workflow. On a daily basis, I use the following apps to make my workflow...
It may not even be December yet but we are all getting into the festive spirit here at Silver!...
This year’s biggest Internet phrase has been ‘responsive websites’. In this blog I take a look at what responsive sites are and what they can do for you....
So, it’s been about a week since the unveiling of ITV’s new colourful logo…how do you feel about it?...
John Lewis Christmas 2012 TV advert celebrates the extra mile we go to at Christmas to find the perfect gift. Silver take a look at the making of this fantastic advert....
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