£2 billion funds under management within six months of brand launch
At Cheviot, Asset Management has evolved. Cheviot has built on traditional stock broking skills and values to develop a new kind of service that is contemporary, independent and compelling. The team at Cheviot asked Silver to create a brand that captured this new approach and to launch it to the nation though a media blitz, leaving no uncertainty in the market about their arrival. Silver has created a brand that takes its cues from the high fashion super brands as well as from the traditions of The City in order to express its new approach without alienating a core market sector.
Visit www.cheviot.co.uk
Activity for this client
- Brand Review
- Logo Design
- Brand Identity
- Marketing Strategy
- Media Planning
- Media Buying
- Trade Advertising
- National Press Advertising
- Outdoor Advertising
- Website Creation
- Sales Presentation Tools
- Welcome Pack
- Stationery
- Environmental Signage
It has been an exhilarating experience creating a brand with £4billion investment from scratch. We have assembled a crack team to deliver on the expectations of our customers and this extends to communicating with the market in the right way. Silver understood the unique set of complex issues we faced in creating both our smart new brand as well as launching it to the world. We have been delighted with their timely and efficient approach.
Michael Kerr-Dineen, Chief Executive