If you believe brand is a 'business-critical' issue and that excellent marketing communications will accelerate your business, then we already agree. Silver is a dynamic, creative independent agency delivering solutions for some of the biggest organisations in the World such as Cisco and UBS as well as some of the fastest growing such as Cheviot Asset Management. Launched in January 2006 by Chief Executive, Graham Dodridge, founder of Gyro International and chaired by technology marketing luminary Vesey Crichton – Silver provides consultancy, planning and programme implementation that enables you to build your brand, reach out to your customers and win their hearts and minds.
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04.09.08 Silver + White = Success
The White Partnership has joined Silver to bring a wealth of experience and pedigree on international brand development. Triumph Motorcycles, for example, were faced with two very distinct communication challenges. First of all this iconic name needed to be infused with a new, relevant and contemporary meaning and personality that would appeal to a younger market. These core values then needed to be conveyed with unswerving consistency in every single piece of communication, however complex, across the World. And it all had to be done within the context of a budget which represented a far smaller 'share of voice'. The approach developed has contributed in no small way, to exceeding hugely ambitious global growth and sales targets year-on- year, at a time when the sector overall was static.
