Name Selection
Focus Groups
Trademark
Coke, Pepsi, Tango or Hendrix, Joplin, Morrison… What’s in a name? Naming your products and businesses can be like naming a child – A big decision and an even bigger responsibility, with a whole lifetime to nurture it. At Silver we take great pride in our approach to such an important decision and will guide you through this process, researching the market, consulting your staff and fully immersing ourselves in your business. Having arrived at an appropriate exciting solution, whether abstract or proper noun, we will apply the Silver process covering web checks, legal approvals and trademark registration in the necessary geographies and sectors. Having a compelling and memorable name is often the first step to creating a world class brand.