A smart new name and brand for a great institution

Gloucestershire College is an organisation on the move. A purpose-built campus in Gloucester to match that in Cheltenham prompted a brand review. As a brand fractured across departments and various management teams, Gloucestershire College, formerly Gloscat, was in need of a focused one brand solution. Silver identified the broad brand issues and embarked on a journey of brand development with the college. The outcome has been a total brand refresh including revised mission and vision and the introduction of a strapline to support the revised name.

Visit www.gloscol.ac.uk

Activity for this client

  • Naming
  • Logo Design
  • Trademark
  • Mission Statement
  • Vision Statement
  • Strapline Creation
  • Brand Identity
  • Photo Shoot
  • Design Implementation
  • Brand Guidelines
  • Exterior Signage
  • FE Prospectus Production
  • HE Prospectus Production
  • Internal Signage
  • Radio Advertising
  • Sales Leaflets
  • Stationery
From the initial research and focus groups, Silver established a strong rationale for our brand to be over-hauled. Taking the central management team, as well as the board, on this journey required a high degree of diplomacy and creative dexterity. We are thrilled with the resulting solution which is impacting on every aspect of our business.
Greg Smith Principal, Gloucestershire College