Creating the Gusto italian deli brand, returning profits ahead of plan
Entrepreneurs Gavin Thomson and Rachel Cappuccini decided to launch their latest venture with the help of Silver.
From naming and strap line, through shop-fit to launch, Silver has created a concept for Gusto to exploit a niche market opportunity for a high-class Italian delicatessen chain.
Avoiding the Clichés of 'old Italy' Gusto delivers a 'super-smart' lifestyle shopping experience.
'Impossibly' tall illuminated glass shelving with a simple and clean appearance through to the retail spaces and all communications pay reverence to the best Italian products available.
Visit www.gusto-deli.com
Activity for this client
- Naming
- Logo Design
- Mission Statement
- Vision Statement
- Strapline Creation
- Brand Identity
- Retail Design and fit-out
- Stationery
- Website Creation
Having worked with some of the team at Silver over the last fifteen years we knew we could trust them to capture the essence of what we set out to achieve. We are delighted with the outcome and we are now set for dramatic expansion. The systematic process that Silver applied enabled us to understand and share the entire brand-building process. They will always be welcome for a Latte at any Gusto.
Rachel Cappuccini, Managing Director, Gusto