Branding the 2011/12 Scottish Autumn Rugby Tests

EMC is proud to support the Autumn Tests in Scotland. They are delighted to be working with Scottish Rugby to promote what is expected to be some exciting and historic sporting occasions over the next three years.

As an organisation EMC can relate to the tenacity, commitment and sporting behaviour that we all associate with the Scotland rugby team and its illustrious southern hemisphere rivals – they are the same qualities that EMC strives to bring to its customers in the business world. This partnership also underscores EMCs long-term commitment to the Scottish market, and to developing already strong ties with local customers and communities.

EMC is the world's leading developer and provider of information infrastructure technology, solutions and services that enable organisations of all sizes to transform the way they compete and create value from their information. A proud innovator, EMC is also setting the agenda in the next transformational wave of IT: cloud computing.

Visit www.scottishrugby.org

Activity for this client

  • Logo Design
The challenge presented to Silver was to create a brand that achieved an inextricable link between EMC, Scottish Rugby and the Autumn Test Series - in the same away that it would be difficult to remove Carling from Cup. Silver have created a visual execution that has taken EMC from achieving only modest linkage with its sponsorship to an almost 100% connection between the brand and this very popular test series – The EMC Tests.
Mark Wheeler, Marketing Director UKI, EMC