A Worldwide rebrand for Spirax Sarco – First for Steam Solutions

Spirax Sarco approached Silver to undertake a global re-brand for them and to help unify and implement a consistent one-brand approach. With 100 years of Steam expertise and being the leading global steam engineering company, our challenge was to ensure we were sympathetic with their tradition whilst creating a cutting edge image to lead them into the future and keep them No1.

Operating in 33 countries worldwide it was important to educate employees that the brand is more than a logo. It’s also includes the company’s vision, mission, personality, culture and the relationship between the company’s brand and it’s customers.

Silver created a comprehensive set of brand guidelines to help communicate the new brand and give comprehensive guidance to creating marketing communications across the world.

Our relationship with Spirax Sarco will continue throughout 2011, brand building and enhancing their marketing communications.

Visit www.spiraxsarco.com