£2billion funds under management within six months of brand launch
At Cheviot, Asset Management has evolved. Cheviot has built on traditional stock broking skills and values to develop a new kind of service that is contemporary, independent and compelling. The team at Cheviot asked Silver to create a brand that captured this new approach and to launch it to the nation though a media blitz, leaving no uncertainty in the market about their arrival. Silver has created a brand that takes its cues from the high fashion super brands as well as from the traditions of The City in order to express its new approach without alienating a core market sector.
