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“The property market in Bulgaria is an exciting place to operate. Our new brand, created by Silver, sets the standard by which our competitors will measure themselves. Cleves’ customers are international expatriates – senior diplomats and business people. Silver spent time with us here in Sofia and have developed for us a modern and international brand. And the development process itself was efficient, illuminating, and thoroughly professional.”

Howard Rosen, Cleves Investments LLP

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A luxury brand at the heart of the city

Cleves offers beautiful, luxury, interior-designed apartments for rent in Sofia, Bulgaria, and is acquiring a €40m portfolio in prime areas across the city. Silver were commissioned to create a dynamic brand to reflect the core values of Cleves: a company which owns all its apartments, designs all interiors to its own cutting-edge standards, and aims to deliver the most professional pre- and post-rental service in Bulgaria.

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  +44 (0)1242 585 930

Silver for Cheviot

• Brand workshop
• Brand review
• Brand architecture
• Mission
• Vision
• Strap line creation
• Brand identity