‘ONE BRAND’ approach unifies a fragmented business
Gloucestershire College is an organisation on the move. A purpose-built campus in Gloucester to match that in Cheltenham prompted a brand review. As a brand fractured across departments and various management teams, Gloucestershire College, formerly Gloscat, was in need of a focused ‘one brand’ solution. Silver identified the broad brand issues and embarked on a journey of brand development with the college. The outcome has been a total brand refresh including revised mission and vision and the introduction of a strapline to support the revised name.
