Gusto returns profit ahead of expectation

Entrepreneurs Gavin Thomson and Rachel Cappuccini decided to launch their latest venture with the help of Silver. From naming and strap line, through shop-fit to launch, Silver have created a concept for Gusto to exploit a niche market opportunity for a high-class Italian delicatessen chain. Avoiding the clichés of 'old Italy' Gusto delivers a 'super-smart' lifestyle shopping experience. 'Impossibly' tall illuminated glass shelving with a simple and clean appearance through to the retail spaces and all communications pay reverence to the best Italian products available.

Gusto Deli case study

Next steps

Silver for Gusto

  • Brand workshop
  • Brand review
  • Name review
  • Brand architecture
  • Mission
  • Vision
  • Strapline creation
  • Brand identity
  • Marketing planning
  • Photoshoot
  • Design implementation
  • Gift vouchers
  • Sales leaflets
  • Shop design
  • Shop, caffè and kitchen fit
  • Stationery
  • Website creation