Increased value and frequency of donations by 120%
The challenge was to take an organisation with thirty years heritage and repackage it as a 21st century sponsorship opportunity and youth brand. The team needed an identity that could be applied to motorcycles, magazines, clothing, articulated transporters and a new website. The broader organisation needed clear brand definition and evolution in the view of sponsors. The application of some powerful yet simple brand rules for image and colour usage and a memorable logo have lead to a consistent and widely applauded new look and revised interest from third parties. Silver developed descriptions, mission and vision through to the development of a sponsorship programme and an e-commerce based merchandise business programme. Since the deployment of the revised brand the organisation is now being courted by a number of television companies and sponsorship and charitable donations have increased dramatically.
