JBW wins largest-ever public sector debt enforcement contract
Star of BBC1’s hit TV shows ‘Beat The Bailiff’ and ‘The Bailiffs’, James Waller and JBW are engaged in changing the face of enforcement services for the 21st century. Specialists in traffic violation debt recovery, JBW clients include; Transport for London and many local authorities. A dynamic young team in a traditionally staid market, JBW were looking for a fresh approach. A ‘ground up’ make-over involving a thorough consultative process saw JBW take a journey with Silver from mission definition through organisation personality to re-launching their new brand. All office staff and bailiffs have subsequently undergone a brand workshop training and the resulting shifts in brand culture and behaviour have lead to an unprecedented rise in JBW profile and increase in business.
