Proxpro wins Navteq – Social Networking Category
Proxpro provide infrastructure free network opportunities for professional people either seeking to meet their peer group, looking for a job or running a professional search. The initial task for the North American Mobile telephone applications company was to name it, followed by the naming of it’s products Fox, Lynx and Ibex and a comprehensive brand identity including corporate identity. A branding programme encompassing stationery, PowerPoint presentations, web presence and partnership opportunity documents now sees Proxpro linked to Blackberry and Starbucks coffee chain. And the development of an integrated communications programme including advertising, direct and digital has resulted in enormous exposure and consumer take-up. Silver have been involved in the very evolution of this emerging technology, employing the team's vast experience in the telecoms sector and North American market to define an effective route for business success. Proxpro have committed to employ Silver in their global expansion plans.
