Triumph roars to life
This iconic name needed to be infused with a new, relevant and contemporary meaning and personality that would appeal to a younger market. These core values then needed to be conveyed with unswerving consistency in every single piece of communication, however complex, across the World. And it all had to be done within the context of a budget which represented a far smaller 'share of voice'. The approach developed has contributed in no small way, to exceeding hugely ambitious global growth and sales targets year-on- year, at a time when the sector overall was static.
