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“We are absolutely delighted with the re-branding of William Sutton Housing and Ridgehill Housing as William Sutton Homes. I may not personally have the most creative imagination, but I believe that I can recognise immediately what works – what you have done works very well! The thorough approach that Silver have taken from the brand workshops through to the national road-show of focus groups has meant that the new brand has been readily adopted by our staff and by our tenants.”

Kerry Pollard, Chairman, Willliam Sutton Homes

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A brand with such a positive history required an evolution not a revolution

William Sutton Homes is a nationwide organisation steeped in history but with a modern face. Having merged with a number of smaller housing organisations it was appropriate to take the opportunity to re-align communications and repackage the brand. ‘Housing’ has been softened to ‘Homes’ and the new logo, while echoing colours from the previous, has a more obvious symbolism of four walls surrounding an upward arrow.

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Silver for William Sutton Homes

• Brand workshop
• Brand review
• Name review
• Brand architecture
• Mission
• Vision
• Strapline creation
• Brand identity
• Focus groups
• Photoshoot
• Design implementation
• Brand launch materials