From corporate brochures, direct mail and advertising campaigns to a total brand review and implementation, Silver is primed to support your marketing and sales activity. Our extensive local knowledge and international experience delivering solutions for some of the world's largest companies, such as Cisco, as well as some baby 'start-ups', combined with our 'can do' creative approach will ensure you have the best team on board. So, given the current economic climate, Silver is the cost-effective answer to giving you competitive advantage.
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04.09.08 Silver + White = Success
The White Partnership has joined Silver to bring a wealth of experience and pedigree on international brand development. Triumph Motorcycles, for example, were faced with two very distinct communication challenges. First of all this iconic name needed to be infused with a new, relevant and contemporary meaning and personality that would appeal to a younger market. These core values then needed to be conveyed with unswerving consistency in every single piece of communication, however complex, across the World. And it all had to be done within the context of a budget which represented a far smaller 'share of voice'. The approach developed has contributed in no small way, to exceeding hugely ambitious global growth and sales targets year-on- year, at a time when the sector overall was static.
