Adrian Hutchinson: Commercial Director
Brand engineer and business leader
C.V. Founder Lane4, Performance Development Strategies with offices world-wide
Adrian oversees all Silver commercial operations from new business acquisition to strategic client development. Adrian brings a unique stance to the Brand Communications sector blending his substantial ‘people performance’ experience with over twenty years in promoting business. Passionate about connecting brands to people, both customers and employees, Adrian ensures Silver’s intent to match creative excellence with authentic business performance. As a co-founder of Lane4 Management Group Adrian and his colleagues pioneered new thinking around integrating sustainable change through people development, working with distinguished clients such as Coca-Cola, Deutsche Bank and Roche Pharma.