Increased value and frequency of donations by 120%

The challenge was to take an organisation with thirty years heritage and repackage it as a 21st century sponsorship opportunity and youth brand.

The team needed an identity that could be applied to motorcycles, magazines, clothing, articulated transporters and a new website.

The broader organisation needed clear brand definition and evolution in the view of sponsors. The application of some powerful yet simple brand rules for image and colour usage and a memorable logo have lead to a consistent and widely applauded new look and revised interest from third parties.

Silver developed descriptions, mission and vision through to the development of a sponsorship programme and an e-commerce based merchandise business programme.

Since the deployment of the revised brand the organisation is now being courted by a number of television companies and sponsorship and charitable donations have increased dramatically.

Visit www.impsonline.com

Activity for this client

  • Logo Design
  • Mission Statement
  • Vision Statement
  • Brand Identity
  • Design Implementation
  • Bike and Vehicle Livery
  • Merchandise
  • Public Relations
  • Sponsorship Programme
  • Staffwear
  • Start Magazine
  • Website
Silver's brand work has transformed our organisation – from building our public persona with the media to the whole team behaving 'on message'. We didn't appreciate how the right guidelines could streamline and transform the way we appear and behave. Silver have applied enormous energy to achieve this transformation.
Roy William Pratt MBE, Team Director, Impstart Trust